Signs Your Brand Might Need a Facelift

I have to say, writing this feels a bit like I do when I’m wearing skinny jeans while everyone else is in straight-leg jeans.

As time goes on, trends change, and your business grows signs that you might need to update your branding start to emerge. 

Maybe it just doesn’t feel like you. Maybe it doesn’t reflect the business you have today. Or maybe…you don’t realize that it might be in need of an update!

In this post, I’m sharing the signs that your brand might need a facelift so you can ensure your business stands out and communicates your unique value proposition to your audience. Here are some indicators that it's time to refresh your brand identity:

You don't feel confident when you hit "post."

If you're not confident in your brand identity, it can make it difficult to confidently promote your business and connect with your audience. If you're hesitant to hit "post" on social media or launch a new marketing campaign because you're not sure if it accurately represents your business, it might be time to reevaluate your brand identity. By creating a brand identity that accurately represents your business values and unique selling proposition, you can feel more confident in your marketing efforts and connect with your audience more effectively.

Your branding doesn't reflect your current offerings.

If your branding doesn't accurately reflect your current offerings or business values, it can be confusing for your customers and hinder your growth. Your branding should evolve as your business grows and changes, and it should accurately reflect what you have to offer. If you've made significant changes to your business but haven't updated your branding, it could be time for a refresh.

You're not attracting your ideal customers.

If you're not attracting the customers you want, it could be a sign that your brand identity needs a facelift. Your brand identity should reflect your business values and unique selling proposition, and it should resonate with your ideal customer. If you're not attracting the right customers, it could be a sign that your brand identity isn't effectively communicating what you have to offer.

Your branding looks outdated.

Maybe that trendy font was cool in 2016, but needs a little refresh now. Your brand identity should reflect the current design trends and be visually appealing to your target audience. If your branding looks like it belongs in a different era or doesn't resonate with your audience, it might be time for a refresh.

Your branding is inconsistent.

Consistency is key when it comes to building a strong brand identity. I might sound like a broken record because I say this all the time, but according to a 2019 study by Lucidpress, having consistent branding can impact your revenue up to 33%. 

If your branding is inconsistent across different channels or marketing materials, it can make your business appear unprofessional and confuse your audience. A cohesive and consistent brand identity can help build trust with your audience and increase brand recognition.

Your branding doesn't accurately represent your business.

Your brand identity should accurately represent your business values and unique selling proposition. If your branding doesn't communicate what sets your business apart from the competition, it can make it difficult for your audience to understand why they should choose you. A clear and effective brand identity can help differentiate your business from the competition.

Even if you don’t have time for a total overhaul, one big improvement you can make is to create a one liner for your brand that you can put on the homepage of your website. 

Try this formula: [Your brand] helps [target audience] with [benefit/service/offering] so they can [outcome].

Your branding is difficult to work with.

If you're struggling to create new marketing materials, it might be a sign that your brand identity needs to be simplified or updated. A streamlined and effective brand identity can make it easier for you to create new marketing materials and communicate your brand messaging consistently. 

Your brand should be sort of like a capsule wardrobe for your business marketing materials: everything needs to go together! Once you get it straightened out, I recommend using Canva’s Brand Kit feature to ensure you stay organized and consistent. 

Conclusion: Signs Your Brand Might Need a Facelift

In conclusion, a strong and cohesive brand identity is crucial for building trust with your audience, communicating your unique value proposition, and standing out from the competition. By being aware of the signs that your brand identity needs a facelift, you can take the necessary steps to refresh your branding and make a bigger impact on your target audience.